About Us

We help unconventional thinkers shape brands, careers, and businesses that don’t just succeed—but fit.

Pearl Li, Founder

At Soul’s Work Advisory, Pearl helps you uncover work that aligns with your soul's wisdom—because she's walked this path herself. 

Drawing on her experience as both a brand founder and luxury jeweller at the House of Dilys', Pearl blends analytical precision with an artist's instinct––helping you clarify your path while honoring what makes you extraordinary.

Now, she brings the fine jeweller's discerning eye to strategic career and brand transformation, guiding you to:

  • Discover your distinct value 
  • Release expectations that dim your light
  • Polish your authentic edge

"Your career should be as unique as your fingerprint—and just as impossible to replicate."

 

Sandy Liu, Lead Consultant

With a background in strategic work for global brands, Sandy brings together agency expertise and project leadership.

Her experience includes firms like Landor and hands-on advisory roles with clients such as Huawei, Adobe, Google, and Asia Society––supporting them through growth and transformation.

At Soul’s Work Advisory, Sandy helps brands and individuals define positioning, craft clear narratives, and align strategy with identity and market dynamics.

She builds scalable frameworks that support sustainable, values-driven growth. Translating complexity into clarity, Sandy blends analytical rigor with intuitive insight to deliver strategies that are both effective and authentic.

"Real strategy starts with the truth—let’s find yours."

Our Approach

We don't believe in separating the "professional" from the personal.

The way you work best is inseparable from who you are.

We build around:
✦  Your natural strengths 
✦  Your working rhythms
✦  Your values and non-negotiables

The result? Work that:
✓  Feels aligned and sustainable
✓  Grows with your energy, not against it
✓  Creates impact without costing your well-being

This isn't about productivity hacks. It's about designing a career or business that fits how you're wired––so progress feels clear, grounded, and natural.

Wherever You Are,
We Meet You There 

Whether you're seeking sharp insight from our Signature Alignment Report, clarity through a private session, or long-term support via Growth Partnerships––we start with where you are now.

Which next step feels right for you?

 

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